Discovery leads to concrete insight on intent, booking windows, and conversations that all lead to direct revenue for the resort.
All other stories
-
Stories
Changing latitudes: a lake-loving audience is the key to a strong opening for Margaritaville Lake Resort, Lake Conroe | Houston
Reaching highly targeted audiences in the dreaming and planning phases leads to incredible impact out of the gate.
-
Stories
The heartwarming story that made love-struck travelers swoon over the Westgate New York Grand Central
How thoughtful marketing grew a love affair with a historic hotel
-
Stories
Why better conversations with travelers lead to bigger successes for Plunge Beach Resort
When travel marketers engage travelers in more authentic ways, a right-fit demographic with a higher conversion is a natural result
-
Stories
How Alden Suites accelerated to a more profitable rebound, all thanks to a warm audience
Flip.to, NAVIS, and the Sunshine Gals boosted the bottom line for this 143-room, sunny St. Pete Beach property
-
Stories
A tribute to Debi Moses
Debi was a hell of a woman with an inventive and funny spirit that stuck with many. We’re happy to be able to share some of those memories.
-
Stories
How one vacation rental company’s audience helped them reopen with a bigger, warmer audience, ready to travel
Maintain growth and keep your audience warm by taking a page from Resort Collection’s playbook.
-
Stories
How collaboration helps these small Key West hotels see spectacular results that will live beyond the pandemic
A partnership with Flip.to helped a new brand launch a platform and strategy for a collection of small hotels that will be with them beyond the pandemic.
-
Stories
How 3 properties are adjusting their marketing during the pandemic, and how you can too
It’s a tough time in our industry, but action is the best way to overcome anxiety. Here’s a roadmap to put you on the right path.
-
Stories
Advocacy at work: storytellers helping condo resorts shine
We take a look at some of our favorite storytellers from vacation rentals and fellow OPMA members.