By teaming up, we believe we can drive a more profitable VR community.
That’s why Ed St. Onge and Hal Fickett from our team recently joined Paul Hanak and Diamond Frandsen of InterCoastal Net Designs (ICND) to chat reimagined marketing for vacation rentals. And thanks to the first-of-its-kind Destination Collaborative sponsored by Visit North Carolina, the VR community can put these ideas into action.
Take a peek at a few top highlights from our conversation. 🎙️
Why collaboration?
Visit North Carolina and Flip.to are teaming up on NorthCarolinaBound to deliver direct impact to lodging partners and help the whole state accelerate.
That means by joining, industry partners like vacation rentals get access to the Flip.to marketing platform thanks to a full sponsorship by the state—so there’s no out-of-pocket costs to take part.
And that’s a big win. With Flip.to, vacation rental marketers reach, inspire and win over travelers in the dreaming and planning phases to grow their direct channel in a way that’s good for everyone—travel brand and traveler alike.
“Visit NC… have sponsored the platform for any lodging provider in the state of North Carolina to be able to use the platform for their own goals and purposes… at no cost to them.”
Reach & inspire an audience of dreamers
Travel brands start by winning over travelers in the dreaming phase, reaching and inspiring a right-fit audience with the help of past guests. Earn warm introductions to their friends and family help you reach a high-quality, right-fit demographic and build your top of funnel with warm leads.
“When we talk about the dreaming phase, we think this is a big opportunity for the vacation rental industry to position themselves to win the hearts and minds of travelers before they’ve even decided they want to travel.“
Win over planners considering North Carolina
In the planning phase, brands spark conversations with travelers deciding where to go next to increase conversion, with the revenue impact tracked in real-time. On average, we’re seeing a double-digit increase in conversion.
“The primary goal of Discovery is to get you into a meaningful conversation with as many people who come to your website as possible. And when you understand what they’re interested in and they tell you who they are…the second goal of Discovery is to drive more people into booking.”
Amplify other marketing efforts
When Flip.to introduced Discovery to Paul Hanak and Diamond Frandsen at ICND, they immediately understood its game-changing capabilities.
“Being able to access first-party data from Discovery for your campaigns “will make your marketing team very happy”.“
Discovery allows partners like ICND to understand shopping windows and launch other highly-targeted marketing campaigns that are based on a traveler’s intent.
“Discovery “opens up an entirely new paradigm on how to market. In the hands of someone who knows what to do with that, it can really change things. This is why we like partnering with ICND…they immediately understood what this would mean to them.”“
Join the hundreds of lodging partners in regions across the state already on NorthCarolinaBound. As a fully sponsored initiative backed by the NC and Flip.to teams—all of the cost and heavy lifting is done.
