The lessons learned from DMA West were many. Aside from being introduced to the truly incredible city of Spokane (seriously, there is something for everyone, from great wine to arts & the outdoors—it’s on my radar for another visit!), the event brought together destination marketers on the front lines of where travel and tech are headed.
One presentation in particular stood out, from David Bratton over at Destination Analysts. He had a really interesting approach on how to improve your site, from content to context, through the eyes of your visitors.
Check out my recap: