Mistrust over the use of online data and tracking has fueled a trend towards privacy on the web, which destination marketers must embrace.
All other stories
-
Ideas
New watchlist: Reimagined marketing that’s traveler-first
From great storytelling to infusing real hospitality in your marketing—we share these tips in four webisodes delivered straight to your inbox.
-
Ideas
Four get-yourself-thinking tenets of marketing from travel pros
A few of our industry friends stopped by during Hacktoberfest to leave their stamp on the creative process. Here are some of their insights.
-
Ideas
Best of the web: Our favorite headlines from September
We pulled some of our favorite headlines (and what they mean for marketers) from this summer to give you the too-long-didn’t-read.
-
Ideas
Cardinal rules: how marketing got off track and a new era ushered in change
Marketing is changing. Here’s our recap on why, plus what you can start doing today (like being a good steward of data and growing relationships with your travelers) to yield your most engaged audience, yet.
-
Ideas
Opt in (to better marketing): the real intent of GDPR
Today, our engineering team is an extension of our marketing team as they talk through what GDPR is really all about.
-
Ideas
Integrating local experiences to differentiate your hotel
Travel is deeply rooted in destinations, so giving your guests authentically local experiences allows them to truly connect and sets your property apart.
-
Ideas
GDPR: A primer for everyone in travel
We share a conversation-starter on GDPR, as well as what it means for your marketing strategy in both the short-term and long-term.
-
Ideas
60 days in: How Tourism Australia won the Super Bowl
We talk how Australia’s campaign was a touchdown, the stats they put up in the meantime, and what’s next for the destination heavy weight.