Mistrust over the use of online data and tracking has fueled a trend towards privacy on the web, which destination marketers must embrace.
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New watchlist: Reimagined marketing that’s traveler-first
From great storytelling to infusing real hospitality in your marketing—we share these tips in four webisodes delivered straight to your inbox.
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Four get-yourself-thinking tenets of marketing from travel pros
A few of our industry friends stopped by during Hacktoberfest to leave their stamp on the creative process. Here are some of their insights.
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Best of the web: Our favorite headlines from September
We pulled some of our favorite headlines (and what they mean for marketers) from this summer to give you the too-long-didn’t-read.
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Cardinal rules: how marketing got off track and a new era ushered in change
Marketing is changing. Here’s our recap on why, plus what you can start doing today (like being a good steward of data and growing relationships with your travelers) to yield your most engaged audience, yet.
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Opt in (to better marketing): the real intent of GDPR
Today, our engineering team is an extension of our marketing team as they talk through what GDPR is really all about.
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Integrating local experiences to differentiate your hotel
Travel is deeply rooted in destinations, so giving your guests authentically local experiences allows them to truly connect and sets your property apart.
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GDPR: A primer for everyone in travel
We share a conversation-starter on GDPR, as well as what it means for your marketing strategy in both the short-term and long-term.
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60 days in: How Tourism Australia won the Super Bowl
We talk how Australia’s campaign was a touchdown, the stats they put up in the meantime, and what’s next for the destination heavy weight.
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Audiences and influencers: the good, the bad and the fake
How do you find, reach and inspire quality audiences? Start by making sure they’re real first.
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The hotel marketer’s guide to the galaxy: Facebook’s search for authenticity
Facebook announced big changes for 2018. We weighed in on the need to shift your marketing–or be left light-years behind.
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Better together: Fueling great partnerships
We love teaming up with great travel brands and amazing people. Here’s what partnership means to us.