How it started
Earlier this year we shared our excitement to launch NorthCarolinaBound as the first state-wide destination collaborative of its kind. Through this partnership, Visit North Carolina is leading the charge to bring massive value to regional destinations and its lodging industry.
How it’s going
Since our announcement, we’ve been working to onboard an enthusiastic group of folks from independent hotels to branded groups, vacation rentals, and even regional destinations.
From the dreaming phase to the planning phase, Flip.to is helping North Carolina’s properties spark conversations that build relationships and win over travelers.
Sanderling Resort is winning at the Dreaming Phase.
231K friends and family reached in 90 days.
The Grandover Resort & Spa is crushing it in the Planning Phase.
In 90 days, 3,000 planners unveiled, which led to $30K in direct revenue earned.
On the statewide level, Visit North Carolina is creating impact for everyone.
385,000 friends and family reached—a new, right-fit audience—and 8,000 planners unveiled, who are considering a trip to NC.
Visit North Carolina’s Take Only Stories, Leave Only Footprints campaign is currently introducing the state to a trove of enthusiasts interested in outdoor adventure, and bringing added awareness to Outdoor NC’s “Leave No Trace” principles.
Flip.to’s other partners in NorthCarolinaBound are setting up for massive impacts too, and as the groundswell builds, it’s going to be a major win for everyone in the state of North Carolina.
Working to help everyone
“It’s our mission to drive meaningful growth to the tourism industry with innovation that provides measurable impact.
NorthCarolinaBound delivers directly to our destination and lodging partners in all 100 counties while engaging with travelers in positive ways,” said Wit Tuttell, director of Visit NC.
By working together at scale, Flip.to and Visit North Carolina are leading the state to a more profitable future. We continue to add more partners, and grow a collaborative that’s stronger with each passing day.
If you’re a member of the North Carolina lodging industry or a regional destination, give us a shout. We’d love to welcome you into this unique collaborative.
